Confidence Included In Every Bottle
Loving your hair is an instant confidence booster. We want you to feel confident about your hair, and more importantly about yourself! That's why we only provide salon quality products so you can get the same results at home!
Good Hair Is Healthy Hair
Our motto is "All Hair Can Be Good Hair". Anyone can have good hair because good hair is healthy hair! Our goal is to provide you with products that keep your hair healthy, so that you will always have "good hair".
Customer reviews
Customer reviews
Love Love Love!!! Great product and doesn't weigh your hair down. Everything I've tried is amazing!
Customer reviews
Excellent!!!!! In all areas the customer service was awesome I will continue to buy this line of products.
Customer reviews
Amazing Product
Love it!! Soothes my scalp so well!!
Customer reviews
Keeper! I was 14 weeks into my 18 week relaxer stretch. I used it daily. When I tell you this had my new growth tamed and laid. This product is a keeper!
Customer reviews
The best wrap scarf!! This is by far, the absolute best wrap scarf I have ever bought and God knows, I have a drawer full! It's thick, provides lots of coverage and doesn't move. Glad I bought two!
Customer reviews
Pre-poo Mask.
I use it each time I wash. Love it!!
Not Just Products, Education Too!
It's not enough to have the best products for your hair. It is just as important to know what to do with them also in order to achieve the best results. From informative videos on YouTube, to detailed styling tutorials, we've got you covered.
ToyaJTV
Explore tons of FREE informative hair care videos to help you understand your hair and how to choose the best hair care routine for you.
by L. Jones Academy
Want detailed tutorials? We have step by step tutorials to help you get specific result with different styles.
Blog
LaToya Jones blog offers even more detailed explanations and breakdowns for proper hair care topics.
Hair Care Is Self Care. Treat Yourself.
Thick Hair Has Met Its Match!
The Toi Primo flat irons can get even the thickest, coarsest hair straight, WITH ONE PASS! With titanium plates, an adjustable temperature gauge, and floating plates that prevent the hair from snagging, Toi can give any hair texture a silky straight look.
Normalize Luxury
We want you to get used to using the best of the best, especially with your hair care. Anything less is unacceptable.
Collection Bundles
Shop the entire collection without having to put each item in your cart separately. Each bundle includes one of each item in that collection as well as a BLJ travel beauty bag.
Dry Hair Essentials
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Gift Cards
Want to share BLJ with someone but don't know what to get them? A gift card allows them to get exactly what they want! Take the hassle out of gift giving and grab a gift card today!
Hair quiz
Don't Know What Products To Choose?
Take our hair quiz to help you determine which products would be best for you. Click here to get started.
Books, Tutorials, & Classes, Oh My!
At by L. Jones, we believe that it is not enough for you to only have great hair products. It is also important to UNDERSTAND your hair so that you can develop the perfect hair care regimen FOR YOU. There are many resources created by CEO & hair care professional LaToya Jones to help you take care of your hair properly.